Customer Relationship Management

Having a great relationship with your customer is something that promotes business 10 fold. Customer Relationship Management software is available to remember the details that the Human Salesperson can not. For example bookstores can record their most regular shoppers favorite authors, what books they like. Large department stores can have knowledge of their customers personal details all packaged up so they can deliver the ultimate personal service. This form of technology comes in a software package. But thinking about it we do this on a personal level anyway. Any of my contacts that I have on my PC all have details about their addresses, phone numbers, email, nicknames, spouses and partners names, dob.

I can see that CRM is a vital part of maintain a huge database of customers. Something that big business should definitely if not invest in then investigate. Customer service as always wins with me.